From launch to SHOT Show 2027

1. Jul 26, 2026Launch

   Public launch epoch→

   Betsy’s public demand story starts here — the climb chart and network pulse count from July 26 ET forward.

   PlatformBetsy Live

   platform climb epoch (Jul 26 ET)

2. Jul 28, 2026Shipped

   Brand Intelligence portal (pilots)→

   OEM / platform demand portal for pilot clients — full-market anonymized signals in a branded dashboard.

   Brand Intelligence

   8b7bfd5

3. Jul 29, 2026Shipped

   Public demand map ships→

   US Albers demand map + session geo on public Insights — the backbone of what becomes Betsy Live.

   Betsy LivePlatform

   e30caea · 134eec7

4. Jul 29, 2026Go-to-market

   BI + affiliate marketing pages→

   Public Brand Intelligence and affiliate program surfaces — invite-only demand product for manufacturers.

   Brand IntelligenceGSA

   4eb021e

5. Jul 29, 2026Shipped

   Daily Search Insights email

   Morning demand briefs for sellers — what shoppers asked for, not bounce-rate vanity.

   GSAPlatform

   869bdfb

6. Jul 31, 2026Shipped

   America/New_York demand windows

   Demand and traffic analytics standardize on Eastern Time calendar windows — same language for Live, BI, and GSA.

   PlatformBrand IntelligenceBetsy Live

   580cfae · 3002f12

7. Jul 31, 2026Shipped

   Building Seven (founder ops)

   Founder cockpit: Demand Snapshots, X tools, later Vibes / Shorts / Health — internal ops co-located with the deployable.

   Platform

   d37df93 · b5c0879

8. Aug 1, 2026Go-to-market

   Super Intelligence + FFL SEO lattice→

   Public Super Intelligence umbrella and Tier‑1 dealer AI SEO lattice — how Betsy shows up for FFLs in search.

   GSAPlatform

   9e4ecbe · 0b7c0f2

9. Aug 1, 2026Shipped

   Search quality loop + Betsy Health

   Miss autopsy, soft recover, and founder Health plate — the product learns why zero-hits happen.

   Platform

   157c8d1

10. Aug 9, 2026Shipped

    Betsy Live Chat plate→

    One-way Betsy → viewer chat on the Live map, operated from Building Seven.

    Betsy Live

    a70944d · 350c7b0

11. Aug 10, 2026Shipped

    Partner Embed · Market Pulse

    Betsy AI Market Pulse inside POS / ISV hosts — partner APIs, sandbox, and connect flow on GSA.

    GSACo-Pilot

    383f81b · 79123e5 · GSA 6161712

12. Aug 10, 2026Go-to-market

    Betsy Live brand rollout→

    Insights rebranded as Betsy Live; Betsy Alerts naming; OEM/dealer copy aligned across the graph.

    Betsy LiveGSABrand Intelligence

    22b8af0

13. Aug 10, 2026Shipped

    US state filter on demand tops

    Intel, glance, MCP, and SI map support state-scoped heat — “what’s hot in TX?” becomes a first-class ask.

    Brand IntelligenceCo-PilotBetsy Live

    d1f9159

14. Aug 11, 2026Shipped

    Agentic runtime spine

    Shared demand tools, dealer chat API, and seller embed path — one ToolLoop-ready runtime for GSA Pro and embeds.

    GSACo-PilotPlatform

    cb0d922

    Next on the calendar

15. Aug 11, 2026Shipped

    Chat with Betsy (GSA Pro)→

    Dealer co-pilot: market ≤7d, own-site SI/funnel, feed inventory when connected. Stage 3 landing narrative ships Chat first.

    GSACo-Pilot

    6d1a151 · GSA 4dadf1d · b8cd76d

16. Aug 11, 2026Shipped

    NICS check volume (public)→

    FBI public NICS aggregates across Live, MCP, dealer chat, and docs — macro backdrop only, never a live NICS system.

    Betsy LiveBrand IntelligenceCo-Pilot

    d72d1b9

17. Aug 11, 2026Shipped

    Demand Store + homepage strip→

    Nightly shelf of what the network is shopping — landing strip and store surfaces powered by Live heat.

    PlatformBetsy Live

    af6b8dd · 9c8223c · dcb4f4c

18. Aug 11, 2026Go-to-market

    Demand Surfaces map→

    Public map of aggregator, dealer-site, and floor sensors — one demand picture for brands and stores.

    GSABrand IntelligencePlatform

    marketing + docs/demand-surfaces.md

19. Aug 11, 2026Go-to-market

    RetailBI vs Betsy comparison→

    SERP and sales narrative: how Betsy generates market intelligence vs legacy retail BI approaches.

    Brand Intelligence

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20. Aug 11, 2026Shipped

    Pro Chat soak telemetry

    Building Seven Pro Chat Soak — tools, volume, and short previews so the dealer co-pilot soak is visible.

    GSACo-Pilot

    9cac237

21. Aug 24, 2026 – Aug 27, 2026Trade show

    NBS Show · Oklahoma City

    National Business Show — field week in Oklahoma City. Dealer and brand conversations on Live demand, GSA free/Pro, and Brand Intelligence.

    Trade showGSABrand Intelligence
22. Sep 15, 2026Target

    Fall: Pro Chat + embed scale

    Target: widen GSA Pro Chat soak, harden seller embed installs, and keep market tools honest at ≤7 days for dealers.

    GSACo-Pilot
23. Oct 15, 2026Target

    Q4: BI warehouse + Co-Pilot depth

    Target: more Platform warehouse feeds live, denser Enterprise Co-Pilot (MCP) workflows, and clearer OEM onboarding.

    Brand IntelligenceCo-Pilot
24. Dec 1, 2026Target

    Year-end: network proof

    Target: SHOT-ready story — Live map heat, Demand Surfaces, dealer free forever core, and Brand Intelligence depth for manufacturers.

    PlatformBetsy LiveGSABrand Intelligence
25. Jan 19, 2027 – Jan 22, 2027Trade show

    SHOT Show 2027 · Las Vegas

    Shooting, Hunting, Outdoor Trade Show — January 19–22, 2027. Anchor milestone for the public roadmap: Betsy on the floor for dealers, brands, and the network.

    Trade showGSABrand IntelligenceBetsy LivePlatform

Shipped dates follow public marketing pages and production commits on GunSearchEngine / GunSearchAgent. Trade-show windows are calendar events (NBS OKC Aug 24–27, 2026 · SHOT Show Jan 19–22, 2027). Targets after today are directional, not contracts.