OEM · already buying sell-through
OEM firearms demand analytics
For teams who already buy RetailBI or another sell-through feed. You already know what rang up. These are the questions the register structurally cannot answer.
RetailBI’s intelligence is a byproduct of retail operations software. Betsy’s intelligence is a byproduct of product discovery.
Jobs — register question vs ask-side question
| Job | Sell-through can ask | Search demand can ask |
|---|---|---|
| Production | What same-store new-gun units did the panel close last month? | Which calibers and models are heating in search before they hit the register? |
| Assortment | Which SKUs moved inside the POS network? | What language are shoppers using that your catalog does not cover? |
| Copy | What sold — after the receipt? | What did they type? Exact shopper terms, including zeros. |
| Launch | Did the new SKU sell through in the panel? | Were people already asking for it — and could they find it? |
| Stockout | Inventory pressure inferred from completed sales. | Unmet demand: asked for, zero stocked rows on participating feeds. |
Apply for Brand Intelligence
Full-market anonymized demand — portal, API, and Co-Pilot. Not a same-store unit-sales index. Not Gearfire’s panel.
Apply — Brand IntelligenceRelated
- RetailBI vs Betsy — generation models
- RetailBI Firearm Sales Index — the monthly register print
- NICS vs firearm sales — checks are not units
- How Brand Intelligence works
FAQ
- Is this a RetailBI replacement?
- No. RetailBI’s intelligence is a byproduct of retail operations software. Betsy’s intelligence is a byproduct of product discovery. Teams that already buy sell-through still lack the ask-side.
- What raw material does Brand Intelligence use?
- Betsy Brand Intelligence measures anonymized shopper search intent across GunSearchEngine, GunSearchAgent embeds, and floor sensors — including unmet (zero-hit) demand. It is not a POS system and not a same-store unit-sales index.
- Do you have Gearfire’s panel?
- No. We do not operate RetailBI and we do not claim Gearfire’s reporting panel. Different factory: discovery sessions, not register tickets.
- Who is this for?
- OEM and platform teams who already see sell-through and still need production, assortment, copy, launch, and stockout questions answered from search intent.
Not affiliated with Gearfire or RetailBI. We do not claim Gearfire’s panel. Not 4473/ATF software. Not a POS.