Brands - already watching what sold
Brand demand analytics: what sold vs what people typed
For teams who already buy RetailBI or another "what sold" feed. You already know what rang up. These are the questions the register cannot answer.
RetailBI reports what sold. This reports what people asked for. We are not affiliated with Gearfire or RetailBI.
Monday decisions - what sold vs what people typed
| Job | What sold can ask | What they typed can ask |
|---|---|---|
| Inventory | Which SKUs sold in that dealer network last month? | Shoppers have asked for a load you do not make, for days. Add it - or kill the SKU nobody is hunting. |
| Production | What same-store new-gun units did those stores close last month? | Search interest on a caliber or UPC has held for days. Run another lot before "what sold" shows it. |
| Sales | Which accounts bought what already shipped? | What's hot plus empty searches. Call the distributor. Put it on the whiteboard. Do not pitch last year's catalog. |
| Ads | What sold - after the receipt? | The rising SKU is where the next dollar goes. Use the words they typed, not the line-card name. |
| Forecast | Stock pressure from what already sold. | A one-day spike is noise. Several days of rising searches is a number you move - production plan, open-to-buy, next quarter - before RetailBI or NICS prints. |
Request a Demand Intelligence demo
Full-market anonymized demand - portal, API, and (on Platform) ask inside tools you already use. Not a same-store sales Index. Not Gearfire's store list.
Related
- RetailBI vs Betsy - what sold vs what people typed
- RetailBI Firearm Sales Index - the monthly register print
- NICS vs firearm sales - checks are not units
- How Demand Intelligence works
FAQ
- Is this a RetailBI replacement?
- No. RetailBI reports what sold. This reports what people asked for. We are not affiliated with Gearfire or RetailBI.
- Where do Demand Intelligence numbers come from?
- Betsy Demand Intelligence measures anonymized shopper search intent across GunSearchEngine, GunSearchAgent on the dealer site, and the sales floor - including empty searches. It is not a register and not a same-store sales Index.
- Do you use Gearfire's store list?
- No. We do not run RetailBI and we do not use Gearfire's reporting stores. Different source: searches, not register tickets.
- Who is this for?
- Brand and platform teams who already see what sold and still need inventory, production, sales, ads, and forecast questions answered from what people typed.
Not affiliated with Gearfire or RetailBI. We do not use Gearfire's store list. Not 4473/ATF software. Not a register.