FOR IMMEDIATE RELEASE

Coriolis Launches Demand Intelligence: What Shoppers Search for When Firearm Sales Fall

Greenville, SC – August 13, 2026

Coriolis Agency today launched Demand Intelligence for manufacturers, distributors, and marketing teams. It is a live picture of what shoppers search for across firearms and ammunition — the words they use, the calibers they want, and the products they could not find.

Reporting retailers sold about 13 percent fewer new firearms in 2025 than in 2024 (NSSF / Gearfire Annual Industry Report, February 23, 2026). Another down year is expected. Background checks are not a shopping list. Demand Intelligence is.

The data is anonymized search from GunSearchEngine and from Betsy on dealer websites. It is not cash-register sales. It does not name shoppers.

What marketers get:

• Searches that found no stock — a warning that ads may be sending people to empty shelves, and a list of products the market is missing.
• Which calibers, brands, and loads are rising, counted from real shopping visits — not from a pile of chat messages.
• The phrases people actually type, for ads, landing pages, and keywords. Google does not hand this category a clean report.
• A private dashboard and a data feed. No names. No emails.

Licensed dealers can put Betsy on their site at no charge. Brands buy the market-wide view.

“When sales are down, the most expensive ads are the ones aimed at last year’s catalog. We measure what people tried to find, including what they could not find. That is how you spend the next dollar.”

Coriolis will take one-on-one meetings at NBS Fall Market (Nation’s Best Sports) in Oklahoma City, August 24–27, 2026.

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