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Official announcements from Coriolis Agency on Betsy and Brand Intelligence — demand data for the firearms trade.

Industry desk

FFLIntel keeps three numbers from becoming one — NICS, register sell-through, and search intent. Comparison of generation models: RetailBI vs Betsy Demand Intelligence. Desk: FFLIntel issue 01.

August 13, 2026 · FOR IMMEDIATE RELEASE
Coriolis Launches Demand Intelligence: What Shoppers Search for When Firearm Sales Fall
When sales drop, ads often keep selling last year’s catalog. Demand Intelligence shows what people are searching for now — including searches that find nothing in stock.
Read full release →

August 2026 · launch note

Three numbers, kept apart

NICS, the RetailBI Firearm Sales Index, and search intent are not one series. Comparison on this site; desk issue 01 on FFLIntel.