How Brand Intelligence works
Sites generate sessions. Betsy turns them into demand. You read it three ways.
Dealers and brands put GunSearchAgent on their websites. Sessions flow into Betsy AI, which extracts search intent under the GunSearch Ontology. Intent becomes Demand Signals. Brand Intelligence delivers that picture through the portal suite, the Enterprise API, and Enterprise Co-Pilot (MCP).
Click a stage · auto-plays when idle · Pause anytime. Compliance: discovery & demand only.
Illustrative pipeline · anonymized aggregates · not live customer PII
Three ways to access Brand Intelligence
Intelligence Suite
Private portal: demand cloud, map, unmet, UPC leaders, and more — full-market signals on every plan.
Brand Intelligence plans →Enterprise API
REST with secure keys. Demand packages, privacy-safe sessions, and export depth by plan.
API reference →Enterprise Co-Pilot
MCP tools for AI assistants — Today at a Glance, rising calibers, unmet demand — with your API key.
Co-Pilot & MCP →One network, three sensors, one model
Sessions arrive from dealer sites and the wider network. Demand Surfaces maps where interest shows up. Ontology is the shared model. Betsy Live is the public pulse. Brand Intelligence is the private, full-depth feed for OEMs and platforms.
Building the platform with the same AI it ships: see How Betsy trains Betsy and Betsy’s Memories.
FAQ
- What is the short version?
- Dealers and brands put GunSearchAgent on their sites. Sessions become search intent under the GunSearch Ontology. Intent becomes Demand Signals. Brand Intelligence lets you read that picture in the portal suite, the API, or Enterprise Co-Pilot (MCP).
- Who installs GunSearchAgent?
- Federal Firearms Licensees and other 2A retailers put GSA on their storefronts (free to start). OEMs and brands that run consumer sites can contribute the same way. Install is on GunSearchAgent.com — this page explains what happens after sessions flow.
- What is the difference between raw sessions and search intent?
- Raw sessions are privacy-safe journey events: queries, product clicks, funnel depth. Search intent is the structured extract Betsy pulls from those events — calibers, brands, loads, types — so demand can be aggregated without shipping personal data to Brand Intelligence clients.
- Does Brand Intelligence get shopper emails or session ids?
- No. Partner and OEM payloads stay on anonymized demand and privacy-safe journeys. Shopper contact info stays on the shopper side of the model.
- Is this ATF or Form 4473 software?
- No. Super Intelligence and Brand Intelligence support discovery and demand. They do not automate Form 4473, NICS, or bound-book functions. Those stay with licensed retailers and their compliance systems.
- How do Suite, API, and Co-Pilot differ?
- Same underlying demand truth. The Intelligence Suite is the branded portal dashboard. The Enterprise API is REST for apps and data teams. Enterprise Co-Pilot exposes authenticated demand tools over MCP for AI assistants. Depth depends on plan (Insight / Growth / Platform).
Ready for the full market picture?
Apply for Brand Intelligence, or put GSA on a dealer site free and start generating the sessions that power the network.