Dealer Program · Implementation

How to add AI search to your gun store website

Put Betsy AI on your FFL site with GunSearchAgent.com. Live inventory search, your branding, your customer relationship — without building an AI stack from scratch.

Start free on GunSearchAgent →
  1. Step 1

    Create your free agent

    Open GunSearchAgent.com and create a dealer account. Basic access is free to start.

  2. Step 2

    Connect your product feed

    Provide a public product feed URL (AmmoSeek-style XML, GunEngine, GunMade JSON, and other supported formats). Inventory imports on schedule after connect.

  3. Step 3

    Set branding

    Optional agent name, brand color, light/dark embed theme, launcher style, and position so Betsy matches your site.

  4. Step 4

    Allow your domain and embed

    Add your website origin to allowed domains and paste the embed script with your site key on the pages where you want search.

  5. Step 5

    Capture leads and go live

    Shoppers search your live catalog in plain English. Email results and restock watches capture intent. Pro unlocks deeper CRM-style intent where offered.

After you embed

Shoppers search in plain English. You keep checkout and FFL transfers. Platform story and demand signals: Super Intelligence for FFLs. Product overview: Dealer Program.

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FAQ

How long does it take to embed Betsy?
Most dealers connect a feed and drop the embed script in minutes. Feed formats vary; supported public feeds import on the platform schedule after setup.
Do I need developers?
If you can paste a script tag and manage a product feed URL, you can self-serve. Coriolis / GunSearchAgent support exists for edge cases.
Is this compliance software?
No. Embed is product search and optional lead capture. Transfers and 4473s stay with your FFL process.