See how Google finds your gun store
FFL Search Console is in your GunSearchEngine dealer dashboard. It works with Google Search Console, it's read-only, and it's free with any GSE dealer account, no Pro required.
Four tabs
- Fix this week. A short list of things to fix on your website, from a light check we run at most once a week. You can turn the check off in Settings.
- Google searches that find you. Connect your own Google Search Console and see the searches and pages that bring people to your site.
- What shoppers ask for. The calibers, brands and types shoppers searched for on your store over the last 7 days. No Google connection needed.
- How your GSE listing shows on Google. Clicks, impressions and position for your GunSearchEngine seller page over the last 28 days. This one works before you connect anything.
What it isn't
It doesn't change anything in your Google account or on your website. It reads and shows; you decide what to fix.
More on SEO for FFL dealers, and how the FFL Search Console helps.
FAQ
- Is it free?
- Yes. FFL Search Console is free with any GSE dealer account, including free Basic. No Pro required.
- Do I have to connect Google?
- No. Two tabs work without it: what shoppers ask for, and how your GSE listing shows on Google. Connect Google Search Console to see the searches that find your own website.
- Can it change my site or my Google account?
- No. It's read-only.
What you get
- Your inventory synced to GunSearchEngine.com for consumer search
- FFL Analytics: see what people search for on your site and at GunSearchEngine.com
- Morning email summary @ 6:30 am show previous 24 hour search and site activity
- Premium SEO backlinks and dedicated Seller page at GunSearchEngine.com
- Product markup designed for AI discovery and agentic shopping support
