What shoppers asked for on your site, every morning
Google Analytics tells you how many people visited. FFL Analytics tells you what they were looking for: calibers, brands, products, and the searches that came up empty. It's in your dealer dashboard and in a morning email.
FFL Analytics in the dealer dashboard
After the script is on your site, Analytics in your dealer dashboard is scoped to your store. It includes:
- Search terms shoppers typed, not only session counts.
- A US map of sessions.
- Top UPCs, including which ones are trending in the window.
- Top referrers.
- A funnel from browse to cart, checkout, and purchase on your site.
- Live traffic for now and the last 30 minutes, plus 1-day, 3-day, and 7-day windows.
Morning email
Around 6:30 a.m. Eastern you get Morning Search Insights for the prior 24 hours on your website. The email covers:
- Sessions, searches, and watches.
- Top calibers, brands, types, and intents.
- Asks that hit nothing in your catalog.
- A quiet-morning note when the script saw no visits; those quiet digests pause until visitors come back.
Turn the morning email on in dealer settings after the script is running.
What dealers use it for
- Spot calibers and products people want that you don't carry.
- See which brands and UPCs are picking up on your site.
- Catch searches on your own site that return nothing.
What it isn't
It isn't ad attribution and it doesn't replace GA's traffic reports. Run them side by side.
What you get
- What shoppers typed on your site, including searches that found nothing.
- A short morning email around 6:30 a.m. ET: calibers, brands, intent, misses.
- Works next to Google Analytics, with nothing to set up in GA.
- Optional listing from the feed you already run, indexed in about five minutes.
- Listed products link straight to your product page, with product markup search engines and AI tools can read.
