Coriolis, LLC · Greenville, SC
Investors
Coriolis builds the 2A-native AI stack for firearms and ammunition commerce: shopper search, dealer embeds, in-store demand capture, and Demand Intelligence—without the lecture mainstream AI products put on this category. After nearly a decade building FFL e-commerce platforms, we launched Betsy AI, GunSearchEngine, and GunSearchAgent in July 2026 as the intelligence and discovery layer above the operational stack.
Public product surfaces live on GunSearchEngine.com. Dealer portal: GunSearchAgent.com. Company: coriolisagency.com.
Landscape, moats, and why generic AI fails dealers: State of AI for FFLs (white paper, August 2026). How the agent compounds: How Betsy AI trains Betsy AI. Where demand is measured: Demand Surfaces.
The opportunity
Lawful gun and ammo shopping is high-intent commerce that many general-purpose AIs refuse or hedge. FFLs already have compliance tools, POS, and e-commerce platforms—what is largely missing is a firearms-native intelligence layer for discovery and demand across search aggregators, dealer websites, and the sales floor. Coriolis owns the agent (Betsy AI), the shared Ontology, Demand Surfaces, and the commercial products that turn inventory feeds into conversations, leads, and market signal—without replacing the register or becoming 4473 software.
Platform map
- Betsy AI — 2A-friendly search agent: caliber slang, live stock, email lists, restock alerts (My Betsy account), and in-store edge utility for walk-ins
- Demand Surfaces — website, dealer site, sales floor; one demand graph (no POS)
- Ontology — shared objects, links & actions for humans and Betsy (not 4473)
- GunSearchEngine.com — free multi-dealer product search for guns, ammo, and reloading; public brands, sellers, and ammo hubs
- GunSearchAgent.com — embedded agent on FFL websites; free store demand, leads, and optional feed inventory; Pro adds Chat with Betsy (7-day market co-pilot + site intelligence + catalog stock when a feed is live), Market Pulse, and CRM (Dealer Program)
- Super Intelligence — industry frame for FFLs and the 2A stack (Super Intelligence for FFLs)
- Demand Intelligence — full-market demand for OEMs: portal, UPC board, API, channel filters
- Enterprise API — REST API with secure keys for partners; machine-readable specification available (OpenAPI YAML)
- Betsy Live — public anonymized demand visualization (aggregates only; no session dump or PII)
- Affiliate program — 20% revshare on Demand Intelligence subscriptions
Demand Surfaces
Diligence often treats “demand data” as one website’s analytics or last week’s sell-through. We measure interest earlier, in three places that actually matter for independent firearms retail:
- Search aggregators (web) — multi-store hunt on GunSearchEngine: chat search, product clicks, watches
- Dealer website (embed) — free GunSearchAgent on the store’s own domain: page-intent, chat, funnel stages; not the same traffic as an aggregator
- Sales floor (mybetsy_edge) — My Betsy on walk-in phones: board open, product view, Floor Special, optional zone QR—explicit actions, not silent phone tracking or POS integration
Same objects (product, seller, session, intent, demand signal); different channel. Dealers see their own store (including floor when live). Demand Intelligence sees full-market anonymized demand with channel filters as density grows. Public narrative and map: /demand-surfaces. We are honest about maturity: embed and platform pulse are live; floor capture is live end-to-end; national floor heat waits on pilot install density—not a claim we invent in marketing.
Ontology & Enterprise API
Diligence often asks “what is the product model?” and “is there a real API?” Both are public:
- Ontology — curated map of product, brand, seller, session, demand, and regulated commerce context (RegulatoryClass / CommercePath), how they connect, and what Betsy and humans can do—plus explicit non-actions (no 4473 / NICS / bound book). Narrative model of the live system—not auto-generated from the API specification.
- Demand Surfaces — stakeholder map of website, dealer site, sales floor and who consumes which slice (dealer, network Insights, Brand Intelligence).
- Enterprise API docs — authentication, plan lookbacks, demand endpoints, session export, channel filters, rate limits, and privacy boundaries (no emails or session ids to partners).
- Machine-readable specification: /openapi/enterprise-v1.yaml (import into Postman, SwaggerHub, or similar).
Product cards come from the live catalog—not inventing inventory in chat. Automated quality checks gate when search is ready—unusual for early-stage vertical AI, and intentional for trust with dealers and brands.
Why it compounds
Feature lists are easy to copy; durable advantages in this category are not. We build around a genuine firearms ontology (including regulated commerce literacy without becoming compliance software), multi-surface network effects (free dealer embeds and floor utility → denser inventory and intent → better consumer results → stronger Demand Intelligence), distribution through industry relationships, cultural trust as the AI that does not refuse lawful product questions, and closed-loop demand intelligence that is hard to match from a cold start—especially physical retail sensing on independents without ripping out POS.
Every shopper query, dealer embed, and floor interaction improves catalog intelligence and intent coverage. Dealer adoption expands live inventory and Demand Surfaces density; anonymized rollups feed public Betsy Live and paid Demand Intelligence. One agent, one ontology, shared infrastructure—three commercial audiences (shopper, FFL, brand) and website, dealer site, sales floor. Full argument: State of AI for FFLs. Systems recursive self-improvement: How Betsy trains Betsy. Surfaces map: Demand Surfaces.
Competitive framing vs sell-through BI: RetailBI (Gearfire) vs Betsy Demand Intelligence.
Category context: why AI refuses firearms, gun-friendly AI.
Company
Coriolis, LLC (Coriolis Agency) builds and operates the platform. Headquarters: Greenville, South Carolina. Public site: coriolisagency.com. Product privacy and terms drafts: Privacy, Terms.
Investor & partnership inquiries
For investment discussions, strategic partnerships, or diligence follow-ups, contact Coriolis directly. We do not take unsolicited decks on this page—use the contact form so the right person can respond. For product deep-dives, start with Demand Surfaces, Ontology, and the Enterprise API.
Contact Coriolis Agency →FAQ
- What does Coriolis build?
- Coriolis, LLC builds Betsy AI and the GunSearch platform: multi-dealer product search (GunSearchEngine.com), embedded inventory agents for FFLs (GunSearchAgent.com), Demand Surfaces that unify shopper interest from search aggregators, dealer websites, and the sales floor, Demand Intelligence demand data and Enterprise API for OEMs and platforms, plus a public Ontology of objects, links, and actions that keep catalog and demand one system of record.
- What is Betsy AI?
- Betsy is the gun-friendly search agent at the center of the stack. She understands caliber slang, searches live dealer feeds, captures intent, and powers consumer chat, dealer embeds, in-store My Betsy, and demand analytics—without Big Tech refusal theater on lawful product discovery.
- What are Demand Surfaces?
- Demand Surfaces is the map of where shoppers show interest that we can measure: (1) multi-store search aggregators like GunSearchEngine, (2) the dealer’s own website via GunSearchAgent embed, and (3) the physical sales floor via My Betsy. Same demand objects and rollups; different channel (web · embed · mybetsy_edge). Public narrative: /demand-surfaces. Volume on the floor follows real store installs—we do not claim a national floor heat map overnight.
- What is Demand Intelligence and the Enterprise API?
- Demand Intelligence is invite-only demand data for manufacturers and distributors (Insight, Growth, and Platform plans over full anonymized market demand). Clients get a portal, API keys, privacy-safe sessions, product intensity, unmet demand, maps, channel filters across Demand Surfaces, and exports. API docs are public at /docs/enterprise-api.
- What is the Ontology page?
- The GunSearch Ontology is a curated map of product, brand, seller, session, demand, regulatory commerce class/path, and agent actions—shared nouns for humans and Betsy. It is not auto-generated from OpenAPI; it is the narrative model of what the platform actually runs. Explicit non-actions: no 4473, NICS, or bound book.
- How does the company make money?
- Primary lines: dealer software (GunSearchAgent embeds, free store demand, Pro Chat with Betsy / Market Pulse / CRM, and related services) and Demand Intelligence subscriptions. Consumer multi-dealer search on GunSearchEngine.com is free and feeds Demand Surfaces signal, affiliate opportunity, and market intelligence for brands.
- Where is the longer industry thesis?
- State of AI for FFLs (August 2026) covers the software landscape, why generic AI fails dealers, what Coriolis built, and the moats that still matter: /state-of-ai-for-ffls. How Betsy compounds intelligence over time (recursive self-improvement / systems RSI): /betsy/how-betsy-trains-betsy. Demand Surfaces map: /demand-surfaces.
- Who should I contact for investment or partnership inquiries?
- Reach Coriolis Agency via the contact form at coriolisagency.com/contact-the-coriolis-agency/. Coriolis, LLC is based in Greenville, South Carolina.