Coriolis, LLC · Greenville, SC
Investors
Coriolis builds the 2A-native AI stack for firearms and ammunition commerce: shopper search, dealer embeds, and brand demand intelligence—without the lecture mainstream AI products put on this category. After nearly a decade building FFL e-commerce platforms, we launched Betsy AI, GunSearchEngine, and GunSearchAgent in July 2026 as the intelligence and discovery layer above the operational stack.
Public product surfaces live on GunSearchEngine.com. Dealer portal: GunSearchAgent.com. Company: coriolisagency.com.
Landscape, moats, and why generic AI fails dealers: State of AI for FFLs (white paper, August 2026). How the agent compounds: How Betsy AI trains Betsy AI.
The opportunity
Lawful gun and ammo shopping is high-intent commerce that many general-purpose AIs refuse or hedge. FFLs already have compliance tools, POS, and e-commerce platforms—what is largely missing is a firearms-native intelligence layer for discovery and demand. Coriolis owns the agent (Betsy AI), the shared Ontology, and the commercial surfaces that turn inventory feeds into conversations, leads, and market signal.
Platform map
- Betsy AI — 2A-friendly search agent: caliber slang, live stock, email lists, restock alerts (My Betsy)
- Ontology — objects, links, and actions humans and Betsy share (catalog, session, demand, tools, regulated commerce context)—the decision model for the stack; not 4473/ATF automation
- GunSearchEngine.com — free multi-dealer product search for guns, ammo, and reloading; public brands, sellers, and ammo hubs
- GunSearchAgent.com — embedded agent on FFL websites; store-scoped inventory and leads (Dealer Program)
- Super Intelligence — industry frame for FFLs and the 2A stack (Super Intelligence for FFLs)
- Brand Intelligence — OEM or Platform demand for manufacturers and distributors: portal, cloud, UPC board, unmet demand, map, sanitized sessions
- Enterprise API — REST API with secure keys for partners; machine-readable specification available (OpenAPI YAML)
- Public Insights — anonymized demand visualization (aggregates only; no session dump or PII)
- Affiliate program — 20% revshare on Brand Intelligence subscriptions
Ontology & Enterprise API
Diligence often asks “what is the product model?” and “is there a real API?” Both are public:
- Ontology — curated map of product, brand, seller, session, demand, and regulated commerce context (RegulatoryClass / CommercePath), how they connect, and what Betsy and humans can do—plus explicit non-actions (no 4473 / NICS / bound book). Narrative model of the live system—not auto-generated from the API specification.
- Enterprise API docs — authentication, OEM vs Platform editions, demand endpoints, session export, rate limits, and privacy boundaries (no emails or session ids to partners).
- Machine-readable specification: /openapi/enterprise-v1.yaml (import into Postman, SwaggerHub, or similar).
Product cards come from the live catalog—not inventing inventory in chat. Automated quality checks gate when search is ready—unusual for early-stage vertical AI, and intentional for trust with dealers and brands.
Why it compounds
Feature lists are easy to copy; durable advantages in this category are not. We build around a genuine firearms ontology (including regulated commerce literacy without becoming compliance software), two-sided network effects (free dealer embeds → denser inventory → better consumer results → stronger demand data), distribution through industry relationships, cultural trust as the AI that does not refuse lawful product questions, and closed-loop demand intelligence that is hard to match from a cold start.
Every shopper query and dealer embed improves catalog intelligence and intent coverage. Dealer adoption expands live inventory; consumer and embed search generate anonymized demand; Brand Intelligence monetizes that signal for OEMs and platforms. One agent, one ontology, shared infrastructure—three commercial surfaces (shopper, FFL, brand). Full argument: State of AI for FFLs. Systems recursive self-improvement: How Betsy trains Betsy.
Competitive framing vs generic retail BI: Betsy vs RetailBI. Category context: why AI refuses firearms, gun-friendly AI.
Company
Coriolis, LLC (Coriolis Agency) builds and operates the platform. Headquarters: Greenville, South Carolina. Public site: coriolisagency.com. Product privacy and terms drafts: Privacy, Terms.
Investor & partnership inquiries
For investment discussions, strategic partnerships, or diligence follow-ups, contact Coriolis directly. We do not take unsolicited decks on this page—use the contact form so the right person can respond. For product deep-dives, start with Ontology and the Enterprise API.
Contact Coriolis Agency →FAQ
- What does Coriolis build?
- Coriolis, LLC builds Betsy AI and the GunSearch platform: multi-dealer product search (GunSearchEngine.com), embedded inventory agents for FFLs (GunSearchAgent.com), Brand Intelligence demand data and Enterprise API for OEMs and platforms, plus a public Ontology of objects, links, and actions that keep catalog and demand one system of record.
- What is Betsy AI?
- Betsy is the gun-friendly search agent at the center of the stack. She understands caliber slang, searches live dealer feeds, captures intent, and powers consumer chat, dealer embeds, and demand analytics—without Big Tech refusal theater on lawful product discovery.
- What is Brand Intelligence and the Enterprise API?
- Brand Intelligence is invite-only demand data for manufacturers and distributors (OEM scoped to your brands and competitors, or full Platform market). Clients get a portal, API keys, privacy-safe sessions, product intensity, unmet demand, maps, and exports. API docs are public at /docs/enterprise-api.
- What is the Ontology page?
- The GunSearch Ontology is a curated map of product, brand, seller, session, demand, regulatory commerce class/path, and agent actions—shared nouns for humans and Betsy. It is not auto-generated from OpenAPI; it is the narrative model of what the platform actually runs. Explicit non-actions: no 4473, NICS, or bound book.
- How does the company make money?
- Primary lines: dealer software (GunSearchAgent embeds and related services) and Brand Intelligence subscriptions (OEM and Platform editions). Consumer multi-dealer search on GunSearchEngine.com is free and feeds demand data, affiliate opportunity, and market signal.
- Where is the longer industry thesis?
- State of AI for FFLs (August 2026) covers the software landscape, why generic AI fails dealers, what Coriolis built, and the moats that still matter: /state-of-ai-for-ffls. How Betsy compounds intelligence over time (recursive self-improvement / systems RSI): /betsy/how-betsy-trains-betsy.
- Who should I contact for investment or partnership inquiries?
- Reach Coriolis Agency via the contact form at coriolisagency.com/contact-the-coriolis-agency/. Coriolis, LLC is based in Greenville, South Carolina.