See The 2A Search Analytics Google Doesn’t Show You

Google Analytics counts sessions. 2A Insights shows what shoppers asked for on your site — in the dealer dashboard and in a morning email.

August 2026 Demand Intelligence snapshot
Nationwide sample, not your store's data

2A Insights in the dealer dashboard

After the script is on your site, Analytics in your dealer dashboard is scoped to your store. It includes:

  • Search terms shoppers typed, not only session counts.
  • A US map of sessions.
  • Top UPCs, including which ones are trending in the window.
  • Top referrers.
  • A funnel from browse to cart, checkout, and purchase on your site.
  • Live traffic for now and the last 30 minutes, plus 1-day, 3-day, and 7-day windows.

Morning email

Around 6:30 a.m. Eastern you get Morning Search Insights for the prior 24 hours on your website. The email covers:

  • Sessions, searches, watches, and emails captured.
  • Top calibers, brands, types, and intents.
  • Asks that hit nothing in your catalog.
  • A quiet-morning note when there was no search activity; those quiet digests pause until activity returns.

Turn the morning email on in dealer settings after the script is running.

Dealer Program Benefits

  • Actionable 2A Analytics (works with or replaces Google Analytics)
  • Sync inventory to GunSearchEngine.com in five minutes
  • Instant high-quality SEO backlinks to drive traffic
  • AEO discovery for AI user-agents built in (Schema.org)

Connect Your Website to Get Started

Google counts sessions. It doesn't tell you that 27 people searched for suppressors and left without buying unless you configure it and know where to look. Install the GSE script on your site. Tomorrow morning you get brands, calibers, intent (range, hunting, defense), and UPCs in your Inbox — including searches that hit nothing.

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