See The 2A Search Analytics Google Doesn’t Show You
Google Analytics counts sessions. 2A Insights shows what shoppers asked for on your site — in the dealer dashboard and in a morning email.

2A Insights in the dealer dashboard
After the script is on your site, Analytics in your dealer dashboard is scoped to your store. It includes:
- Search terms shoppers typed, not only session counts.
- A US map of sessions.
- Top UPCs, including which ones are trending in the window.
- Top referrers.
- A funnel from browse to cart, checkout, and purchase on your site.
- Live traffic for now and the last 30 minutes, plus 1-day, 3-day, and 7-day windows.
Morning email
Around 6:30 a.m. Eastern you get Morning Search Insights for the prior 24 hours on your website. The email covers:
- Sessions, searches, watches, and emails captured.
- Top calibers, brands, types, and intents.
- Asks that hit nothing in your catalog.
- A quiet-morning note when there was no search activity; those quiet digests pause until activity returns.
Turn the morning email on in dealer settings after the script is running.
Dealer Program Benefits
- Actionable 2A Analytics (works with or replaces Google Analytics)
- Sync inventory to GunSearchEngine.com in five minutes
- Instant high-quality SEO backlinks to drive traffic
- AEO discovery for AI user-agents built in (Schema.org)


